Tuesday, May 25, 2010

Some feedbacks from clients...It definitely grow some wings on my back . Thank you for these super feedback !

From Virginie S :

Pascale je ne pus plus!!!! de dessous les bras!!!!! merci!!!!!! c'est quand que je te payes????????J'adoreeeeeeeeeeee ton DEO!!!!!!!!
Bravo!!!!!

Felicictations.
Bisous Virginie

From Nahima A :


Idem Pascale: je suis fan de tes fragrances...Ma collègue adhère aussi et elle te remercie beaucoup: tu fais des heureuses! :)
Dis-moi aussi comment on peut te régler?
Biz, nahima



Sunday, May 23, 2010

Very inspiring ...

I look at this image , and could smell what a delicious , delicate , yet passionate the scent of rose essential oil , mixed with grapes leaves can be ...

Thursday, May 20, 2010

Filling up the tubes ...

Working on the final layout for the packaging with my lovely friend Dani , organizing a photo shoot to photograph the product when in Miami next week , working on the online store .
Lots lots to do on my plate . But all good and FUN .
Working tomorrow for the ad campaign for the Swedish cosmetic company Oriflame !!!
The house smells like...SWEDEN . Tomorrow filling up tubes with FLORIA .
Keep tuned !

Friday, May 7, 2010

NEW TUBES JUST ARRIVED !

I will be busy all weekend filling them all up ...I am soooooooooo excited and HAPPY !

Thursday, May 6, 2010

What means certified organic ?

What is organic?
Organic refers to the way agricultural products—food and fiber—are grown and processed. Organic food production is based on a system of farming that maintains and replenishes soil fertility without the use of toxic and persistent pesticides and fertilizers. Organic foods are minimally processed without artificial ingredients, preservatives, or irradiation to maintain the integrity of the food.

Is there an official definition of "organic"?
The following excerpt is from the definition of "organic" that the National Organic Standards Board adopted in April 1995: "Organic agriculture is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony."

What does "Certified Organic" mean?
"Certified Organic" means the item has been grown according to strict uniform standards that are verified by independent state or private organizations. Certification includes inspections of farm fields and processing facilities, detailed record keeping, and periodic testing of soil and water to ensure that growers and handlers are meeting the standards which have been set.

Can any type of agricultural product become certified organic?
Yes, any agricultural product that meets third-party or state certification requirements may be considered organic. Organic foods are becoming available in an impressive variety, including pasta, prepared sauces, frozen juices, frozen meals, milk, ice cream and frozen novelties, cereals, meat, poultry, breads, soups, chocolate, cookies, beer, wine, vodka and more. These foods, in order to be certified organic, have all been grown and processed according to organic standards and must maintain a high level of quality. Organic fiber products, too, have moved beyond T-shirts, and include bed and bath linens, tablecloths, napkins, cosmetic puffs, feminine hygiene products, and men’s, women’s and children’s clothing in a wide variety of styles.

Who regulates the certified organic claims?
The federal government set standards for the production, processing and certification of organic food in the Organic Food Production Act of 1990 (OFPA). The National Organic Standards Board was then established to develop guidelines and procedures to regulate all organic crops. The U. S. Department of Agriculture (USDA) during December 2000 unveiled detailed regulations to implement OFPA. These took effect on April 21, 2001, with an 18-month implementation period ending October 2002. At that time, any food labeled organic must meet these national organic standards. USDA’s National Organic Program oversees the program.

Are all organic products completely free of pesticide residues?
Certified organic products have been grown and handled according to strict standards without toxic and persistent chemical inputs. However, organic crops are inadvertently exposed to agricultural chemicals that are now pervasive in rain and ground water due to their overuse during the past fifty years in North America, and due to drift via wind and rain.

Do organic farmers ever use pesticides?
Prevention is the organic farmer’s primary strategy for disease, weed, and insect control. By building healthy soils, organic farmers find that healthy plants are better able to resist disease and insects. Organic producers often select species that are well adapted for the climate and therefore resist disease and pests. When pest populations get out of balance, growers will try various options like insect predators, mating disruption, traps, and barriers. If these fail, permission may be granted by the certifier to apply botanical or other nonpersistent pest controls under restricted conditions. Botanicals are derived from plants and are broken down quickly by oxygen and sunlight.

How will purchasing organic products help keep our water clean?
Conventional agricultural methods can cause water contamination. Beginning in May 1995, a network of environmental organizations, including the Environmental Working Group, began testing tap water for herbicides in cities across the United States’ Corn Belt, and in Louisiana and Maryland. The results revealed widespread contamination of tap water with many different pesticides at levels that present serious health risks. In some cities, herbicides in tap water exceed federal lifetime health standards for weeks or months at a time. The organic farmer’s elimination of polluting chemicals and nitrogen leaching, in combination with soil building, works to prevent contamination, and protects and conserves water resources.

Is organic food better for you?
There is mounting evidence at this time to suggest that organically produced foods may be more nutritious. Furthermore, organic foods and fiber are spared the application of toxic and persistent insecticides, herbicides, fungicides and fertilizers. Many EPA-approved pesticides were registered long before extensive research linked these chemicals to cancer and other diseases. In the long run, organic farming techniques provide a safer, more sustainable environment for everyone.

Why does organic food sometimes cost more?
Prices for organic foods reflect many of the same costs as conventional items in terms of growing, harvesting, transportation and storage. Organically produced foods must meet stricter regulations governing all of these steps, so the process is often more labor- and management-intensive, and farming tends to be on a smaller scale. There is also mounting evidence that if all the indirect costs of conventional food production—cleanup of polluted water, replacement of eroded soils, costs of health care for farmers and their workers—were factored into the price of food, organic foods would cost the same or, more likely, be cheaper.

Isn’t organic food just a fad?
U. S. sales of organic food and beverages have grown from $1 billion in 1990 to an estimated $20 billion in 2007. The market for these goods is projected to reach nearly $23.6 billion in 2008, and grow an average of 18% each year from 2007-2010. The adoption of national standards for certification is expected to open up new markets for U. S. organic producers. Internationally, organic sales continue to grow as well.
The Organic Trade Association is the leading business association representing the organic industry in the United States, Canada, and Mexico. Its 1700 members include growers, processors, shippers, retailers, certification organizations and others involved in the business of producing and selling certified organic products.
© 2008, Organic Trade Association.











VERY GOOD ORGANIC COSMETICS & MAKEUP BRAND .




PHYT'S Laboratories


Founded and manufactured in France, and now available in the USA

The PHYT'S brand was created in 1972 by its founder, Jean-Paul Llopart, a French Naturopath and Biologist. He developed a unique and original concept in perfect harmony with his ecological and ethical philosophy dedicated to beauty.

Since its beginning, Laboratoires PHYT'S built a sincere and ethical philosophy based on unconventional ideas: Beauty and Health are linked and nature alone can create efficient and effective cosmetics that are in harmony with the body and at the same time respect mankind and the environment

In 2003 the PHYT'S Laboratories took their philosophy to the next level and became CERTIFIED ORGANIC with the COSMEBIO Label by ECOCERT. To be certified with this logo, a manufacturer must adhere to the highest standards developed by ECOCERT. This means that each product must use a minimum of 95% or more certified organic plant ingredients in their manufacture. Use Ecological and Environmental manufacturing practices. Have complete traceability of the finished organic cosmetic and its raw materials.

PHYT'S products are distributed to skin care and beauty professionals in the USA exclusively by DAKA INTERNATIONAL, LLC, Plano, Texas. Click here to enquire about retailing PHYT'S products in your USA-based spa.

FRESHLY MADE JARS OF SAMPLES ARE AVAILABLE . ORDER YOURS TODAY

A window in Montmartre Paris .


I gonna have to go there next time I go to " La Ville Lumiere " !

Wednesday, May 5, 2010

Good vibes, kind people !

Some days are blessed , more than usual . Today was on of them .
I got into a store to buy some essential oils and had a good chat with the owner of the store .
We laughed a lot , and when I was about to go , he gave me 5 extra bottles for free !
I left the store , my spirits lifted high up . Now I have new scents to experiment with you guys ;-)
Life is good !

memories...sweet memories





I was 19 or 20 and had big crush on that one guy .
So one day , he invited me for a drink at his parents place .
I was very shy and nervous and had bought a cute bottle of Men cologne for him .
It was BRUT , by Faberge , that I got in my local supermarket ...
I could smell his great fragrance as he was opening my little gift , then , told me he was only using KOUROS by YSL ,
and did put the little bottle of Brut down .
I felt a bit stupid :-)
I still love BRUT though !!!
A great blend of citrus and spicy wood .
free counters

My tubes are coming tomorrow . I am psyched !!!

More of W-A Bourgereau's work ...


So inspiring to me ! I love it !

William Bourgereau .





I came across the paintings of this artist and fell in love with his work !
He is not as known as he should ! I can almost feel the mist on my skin just by looking at this beautiful image !

Top 10 Ways to Make a Photo Editor Fall In Love With You

Hummmmmmmmmm .... ;-)


9) Don't dress like a slob.
Don't show up for your "date" unshowered, wearing clothes that look like you've slept in them for the past few nights. Photographer's get a bad rap for dressing poorly. If you're dressed like a slob, it can be perceived as disrespectful, and it will reflect poorly on the photo editor, and their publication/company. Keep in mind that, to the subject/public, you are the face of your employer. Make a good first impression, and remember that every assignment involves a first impression.

"Dressing nicely to an assignment, wearing deodorant (this seems to be an issue for some photographers.)" - Ryan Schick

Tuesday, May 4, 2010

ORIFLAME

Oriflame in brief

Oriflame in brief

Oriflame is today one of the fastest growing beauty companies selling direct. We are present in 62 countries, of which we are the market leader in more than half.

We offer a wide range of high-quality beauty products as well as a unique opportunity to join our sales force and start your own business.

As of today, our sales force consists of approximately 3.3 million Consultants that are marketing our products around the globe.

Oriflame was founded in Sweden in 1967 by Jonas and Robert af Jochnick and

A great Swedish Cosmetic company .

I have been contacted yesterday to work on an ad campaign for this Swedish company called ORIFLAME . I really love the concept . I wish they were represented in the US as well .

Jonas and Robert af Jochnick

How it all started


It all began in 1967 in a tatty two-room office in central Stockholm. We brothers and our then partner, Bengt Hellsten, sat and talked one day about our dream. We wanted to give people the opportunity to benefit from good skin care and attractive cosmetics, and we wanted our products to be inspired by the natural beauty that the world associates with Sweden.
Our concept was by no means an obvious contender for success. Not in the 1960s and especially not in Sweden, where the anti-Vietnam War movement, the greens and the student activists were at their height. “Care” was an important word at that time, but it was not particularly associated with one’s own body and wellbeing.
The office was plain and uninspiring. In the middle there was a rickety ping-pong table on which we packed our products for delivery to our sales consultants. They were an important part of our business concept. Rather than investing in a chain of shops, which would have taken time and been very costly, we decided to move our retail operations into the homes of Swedish consumers. We had sales consultants all over the country, and each and every one of them had the heart and ambition of an entrepreneur. They wanted to be part of a revolutionary new business and earn money from natural skin care. The products were distributed to their homes, and from day one they had a network of potential customers in their friends, colleagues and neighbours.
That, in a nutshell, was our concept. It is 40 years since we first formulated it and it remains unchanged to this day, with one big difference – our entrepreneurs are now found all over the world, from Moscow to Jakarta, Krakow to Lima.
And that, we believe, is where the secret of our success lies. Oriflame has remained true to its original concept of natural Swedish cosmetics and an entrepreneurial culture.
Being part of that revolution in cosmetics has been immensely rewarding to the af Jochnick family. Not merely in terms of financial compensation, but in the belief we have placed in our people and the belief they have held in us.
The people behind Oriflame are the reason for much of the company’s success. But how does one run a company with more than two million entrepreneurs all over the world who speak different languages and hold different values, religious beliefs and political convictions?
The secret here is – culture. A common culture is an invisible bond. It has the power to unite, enthuse and lead people over borders and boundaries that might otherwise separate them. The Oriflame culture gives each person the freedom to set their own targets, income and working hours. It is a culture that is based on respect for and belief in others. We have given millions of people the opportunity to change their lives for the better – an opportunity that many have taken to achieve their dreams. We have given people in Russia, Europe, Asia, South America and Africa the opportunity to start their own business, often in countries where the freedom to do business was discouraged or restricted to a self-appointed elite. In this way, Oriflame has helped tear down walls. We built the first cosmetics factory in Warsaw after the fall of the Berlin Wall.
We have come a long way from that tatty two-room office in Stockholm. We have no plans to change the formula of our success. On the contrary, current trends confirm that our 40-yearold business concept is even more appropriate now than it was then. We are active in those parts of the world with the fastest growth rates, and we are active in the market segment with the greatest growth of all – direct sales.
It is with a mixture of satisfaction and caution that we look forward to the years ahead. The goal is clear – Oriflame’s target is to become the world’s leading direct sales cosmetics company. That journey has begun!
In conclusion, we wish to thank all of you who have at one time or another supported us on our long journey – forwardlooking investors and our fantastic employees who develop, design, market and manufacture Oriflame products. But above all, we would like to thank the generations of sales consultants and leaders all over the world – our business partners – who, we are convinced, will still be with us when we achieve our goal of becoming the world’s leading direct sales cosmetics company.
Thank you.
Jonas and Robert af Jochnick
 
      

Friday, April 30, 2010

Unexpected and perfect compliment !

As I am working on a new design for the logo of DEO , to match the new packaging , I asked my ex boy friend to help me out, all that via Skype and screen sharing ...I just love it ! :-)
He saw the first logo , the one I had design myself .
He went like , O my God , this reminds me of the label on my Grand Ma's cologne she used to use when I was a kid !!! Don't you want me to design something a bitmore modern and sharp now ?
Very little did Jurgen knew that he was actually comforting me on what I wanted in term of the style of my Logo ...
This was a great , great compliment !

ontwikkeling van parfum




L'histoire du parfum...The history of perfume .
I can translate this for you , just let me know !

Parfum: Cacharel - Anais Anais




Freshness , softness, lightness...sun , sky and purity . Just like a fresh cut camelia flower !
Wonderful !

Anaïs Anaïs TV Commercial 1




Everything that I like is in there , the poetry , the 18Th Century like visuals , the music , the softness ...j'adore !

Anni 80 - Anais Anais - 1988




Anais Anais was the first perfume I got . I was 14 year old and kept the bottle for years ...until ,my aunt Marie , offered me Miss Dior when I turned 18 .

Parisienne YSL: Kate Moss Commercial [HQ]

I haven't had a chance to smell this fragrance yet , but the commercial is gorgeous !
Kate is stunning . Like always ...


Sunlight soap advertising film (1906)





It's in fact that very "old time" kind of values that I would like to represent with DEO .

Tuesday, April 27, 2010

Bottle !!!


I finally made up my mind after days of headaches and researches and chose to go with a cute frosted white bottle for the packaging of DEO ...
Lots is going on in that area check the article in the next previous post .Going Green also mean that , a Green Packaging . Stay tune ..


Green Packaging - Leaving No Trace: Sustainable Packaging for a Cleaner World

y Amy C. Quick


-

An ever-increasing awareness of the “footprint” we will leave on this world is driving packaging companies to take a hard look at their practices. There was a time when changing plant operations to create sustainable packaging, reduce greenhouse gas emissions, and recycle waste was simply impractical. Today, it is seen as essential by more and more companies—as well as affordable, as demand broadens the supply.

Reincarnation: New Life for Old Materials

Packaging companies have the unique opportunity to help the consumer help the environment. The most obvious and perhaps critical step is the design and use of packaging materials that are created from postconsumer recyclate (PCR), which recycles a material for its second or third life cycle.

Primary packaging with PCR is perhaps the biggest challenge in sustainable packaging. John Delfausse, vice president of global package development and chief environmental officer of Estée Lauder Corporate Packaging, is responsible for monitoring the sustainability of packaging for Clinique, Origins, Estée Lauder, and environmental pioneer Aveda. He admits that quality can be an issue, although his brands boast an impressive amount of PCR—up to 100%.

The issues of durability and performance have been surpassed, whereas consistency and clarity are still challenges designers face when working with PCR. Delfausse has found that the color of a bottle or container can make all the difference and favors dark greens and blues. “Developers need to realize that the perfect package will not always be achievable,” he says, “but that each small step along the road to sustainability is a positive move in the right direction.”

Several cosmetic brands have taken advantage of CardPak�s ClubPak sustainable packaging concept, which reduces the amount of plastic used in clamshell packages.

If a material isn’t PCR, the next-best choice is for it to be recyclable so that it can be broken down by the consumer and thrown into the recycling bin rather than the garbage bin. So is reducing the amount of material in a package’s design. Supplier CardPak’s (Solon, OH) two primary products, ClubPak and SustainPak, have been designed to reduce large amounts of plastic in their clamshell designs, while keeping the cost low. The company even encourages customers to forego plastic entirely. The decision on plastic versus paperboard—and whether that paperboard is from a renewable source—“is usually determined by the cost, supply, converting requirements, or backside printing needs,” says CardPak’s president, Tony Petrelli.

Aware that customers have high demands for decoration as well as for the environment, carton supplier Curtis Packaging (Sandy Hook, CT) offers a fully recyclable, biodegradable alternative to foil-laminated paperboard for
its luxury folding cartons. According to senior vice president of marketing Donald R. Droppo, Jr., CurtChrome is actually less expensive than foil-laminated boards, which “are extremely difficult to recycle and almost always end up in a landfill.”

Curtis simulates the look of foil by using UV-curable inks and a uniquely configured printing press. Although the inks are petroleum based, they do not emit volatile organic compounds (VOCs) into the atmosphere because they are UV-cured. VOCs, such as those emitted with vegetable- and soy-based inks that are not UV-cured, contribute to global warming and are considered a greater threat to the environment than using fossil fuels to create UV inks. According to Droppo, “the UV process dries the ink instantly and we are able to use the waste sheets for subsequent make-readies.” Since January 2005, the company has converted more than 6.5 million sheets to CurtChrome, and has thus saved more than 2000 tons of foil-laminated board from the landfills.

Sized to fit CDs and photos, Aveda�s holiday gift boxes encourage reuse.

The drive for sustainable packaging has inspired some companies to find ways to let customers reuse packaging. Aveda sizes its holiday gift boxes to fit CDs and photos. Many brands are opting for long-lasting tubes, bottles, and compacts that can be refilled. Packaging supplier Alcan Packaging Beauty (New York City) takes a creative means to produce new objects from its waste. The company is extremely active with associations in Brazil to recycle its laminate tubes into such useful items as boxes, stationery items, and even furniture.

Plants as Plastics

Old becomes new in a table and chairs made with Alcan Packaging Beauty�s recycled laminate tubes.

Some progressive packaging companies have replaced oil-based plastics with the plant-based biopolymer polylactide (PLA). This material is made from corn, making it a carbon-neutral, biodegradable substrate that can be composted. It is also suitable for mechanical and chemical hydrolysis and clean incineration. NatureWorks, owned by Cargill and Teijin, produces a family of such polymers using the carbon in simple plant sugars, and markets it worldwide under the NatureWorks and Ingeo brand names. NatureWorks’ manufacturing facility in Blair, NE, produces 300 million pounds of polymer resin a year, the highest volume in the world, satisfying packagers who seek a material free of chemicals that harm the earth.

Resin used to create polylactide polymer (PLA) is produced at volumes of about 300 million pounds a year by NatureWorks.

Not everyone is ready to champion PLA as the ultimate eco-friendly material. Tim Greiner is a consultant on sustainable practices for socially responsible brands through the firm Pure Strategies. Although he recognizes the polymer as a huge step forward, he notes its drawbacks. “The corn isn’t sustainably grown in the United States. Pesticides are put on the land to create it.” In addition, there is fossil fuel input during processing, and, if PLA is integrated into a recycling stream, “it is not easy to segregate and will contaminate the recyclables,” Greiner explains. “When workers are handling materials on a conveyor belt, they can’t visually separate the PLA from the polyethylene terephthalate (PET) and high-density polyethylene (HDPE).” He supports the work of some organizations trying to build consensus among brands to influence farmers to farm sustainable corn for PLA.

Problems can arise in PLA-based products, including stability and shelf life. NatureWorks offers technical and brand support to those who take advantage of its biopolymers. The company admits that PLA “is not suitable for all plastic product applications—otherwise there wouldn’t be so many choices: PET, polypropylene (PP), polyvinyl chloride (PVC), etc.” The company relies on the interest of packagers to “elevate their environmental profile” and show consumers that they are interested in meeting demands for sustainable packaging. There are many such interested parties.

Delivering Sustainability

Whether or not a company chooses to use recycled or recyclable materials, there are other sustainable practices that can reduce the packaging industry’s footprint on the earth. Folding cartons used to ship products out can be shipped unassembled and flat to facilities, reducing the amount of space needed to deliver them and thus the number of delivery vehicles. Fewer delivery vehicles means less fossil fuel to operate them, fewer emissions released into the atmosphere during transport, and fewer dollars needed to fill up their tanks. Going green can mean saving green.

Dispenser supplier MeadWestvaco Calmar (Grandview, MO) makes its Evolution2 setup-box-replacement product with 30% recycled fiber, and it can be shipped flat. According to director of public relations Alison von Puschendorf, “Up to three times as many Evolution2 cartons can fit in a truck, compared with the same size [conventional] setup box. In addition, empty Evolution2 boxes require far less warehouse space for storage.” The boxes are easily assembled by hand or by tray-forming equipment.

A client of packaging supplier Eyelematic Manufacturing Co. (Watertown, CT) receives the company’s containers in cartons that it then reuses to ship products to its own customers. The result is that half as many cartons are used—half as much cardboard needed from harvested trees. Cartons aren’t the only thing being repurposed at Eyelematic. Vice president of sales and marketing Peter W. Philip cites the company’s eco-friendly relationship that its customer L’Oréal initiated: “L’Oréal has, for many years, used a system in which it reuses the plastic trays that its closures are packed into. We load the trays; the trays are automated into their filling line, emptied, and returned to us for filling again.”

Beyond the Package: The Business of Going Green

Harnessing energy from a river that runs alongside its plant, Monadnock Paper Mills avoids dependence on fossil fuel.

Such conscientious moves to go green often extend to every aspect of a company’s business practices. At the forefront of this concept since the late 19th century has been paper supplier Monadnock Paper Mills (Bennington, NH). Five hydroelectric turbines located beside the mill along the Contocook River create 49% of the company’s renewable electrical energy. The company uses low-impact generators and a carbon-neutral manufacturing process for its packaging-grade papers.

Other alternatives to fossil-fuel-dependent energy sources include a combination of steam and electricity (cogeneration), as practiced by MeadWestvaco Calmar. Wind energy is used at the Aveda factory for all of its operations. The Estée Lauder plant in Oakland, NJ, taps solar energy with panels that feed its electric operations. Still another route is to purchase renewable-energy credits that offset the use of standard electricity. Millions of kilowatt-hours of wind and hydroelectric energy are available for purchase from such third-party-run initiatives as the Green-e Greenhouse Gas Emission Reduction Product Certification Program.

Waste is a huge area of concern for all manufacturers, and packagers are no exception. Finding ways to reuse scrap during manufacture, or simply creating a recycling stream for general business waste, are steps in the right direction. Liquid solutions from presses can be filtered and recycled, saving gallons per week and reducing the amount of hazardous materials needing disposal. Fiber waste from paperboard manufacturers can be collected and recycled, as can aluminum, plastic, and corrugate scrap.

At Monadnock, a screw press was added to the wastewater treatment facility that dewaters short paper fiber byproduct in order to compost it. The fiber is now used as a topsoil amendment and as animal bedding at local farms. Another paper supplier, Mohawk Paper Mills (Cohoes, NY), makes use of “anything that can be recovered for reuse,” says George Milner, senior vice president of energy, environmental, and governmental affairs. “Office wastepaper, toner cartridges, batteries of every type, and waste oils” are among the list of recyclables. Eyelematic has gone so far as to capture extra heat generated by one of its compressors, directing it to other parts of the plant and reducing the cost of heating bills.

If you take into consideration all of the other steps that packaging companies are taking in order to help the environment, the rest of them seem obvious. If a company recycles the paper it prints memos on, it might also consider replacing all of the lighting in its buildings with more-efficient fixtures. If boxes that products are shipped in are reused to ship products out again, the boxes can also be ones that are stamped with the Forest Stewardship Council (FSC) logo, which indicates that the trees harvested to make the box are from sustainable forests. If fewer trucks are sent out for delivery to save fuel, why not participate in carbon mitigation projects? Or a landfill gas-to-energy project? Or a dairy-farm manure methane-to-energy project?

Packaging Today with Tomorrow in Mind

The motivating forces that push a packaging company to make these moves range from competitive pressure to strict requirements from partners. Few, if any, industry players are unfamiliar with the Wal-Mart Packaging Scorecard, which went into effect in February. The standards that Wal-Mart sets for any brands wishing to be sold in its stores are stiff but effective. The corporation is raising the bar but also providing a set of tools, literally, to measure packaging performance in the area of sustainability and to help improve upon it. Visitors to Wal-Mart’s Package Modeling Web site can obtain software that will help them determine which materials will have the lowest environmental impact (and thus a lower score). The software also allows a packaging supplier to show a brand how its materials can help decrease the brand’s packaging score. Competitive software and programs cropped up more frequently as Wal-Mart’s scorecard commencement date grew near.

Tangible and intangible rewards motivate many eco-minded packagers. Packagers are proud to boast ISO 14001:2004 certification, EPA Performance Track Company status, or Coalition for Environmentally Responsible Economies certification. Cost savings are even an incentive for most, with more suppliers offering sustainable materials that are easily obtained, made with fewer raw ingredients, and from abundant sources.

MeadWestvaco Calmar is motivated by “all three parts of the triple bottom line: economics, the environment, and social responsibility,” according to von Puschendorf. “We find that our commitment to sustainability inspires innovative solutions and business practices that immediately benefit our business and meet the needs of our customers, while also protecting the needs of current and future generations.”

“Moral responsibility,” cites Xela Pack’s Anthony Gentile as the primary reason the sample- and trial-size-pack producer went green 20 years ago. “We are a family-owned and -operated company. We strive to succeed while producing a product that we can absolutely be proud of.” While profits, competition, supply and demand, and quality are always on the minds of packaging CEOs, there are many who claim a clean “footprint” among their top priorities. Such inspiration is contagious, slowly erasing the long-held belief that sustainable practices mean compromise and financial losses, and replacing it with a dependable future.


Friday, April 23, 2010

Tube or Jar ?

I am re thinking the packaging...swinging from the adorable , classic and timeless looking white jar to the tube ... Hummmmmmmmm...

Thursday, April 22, 2010

DID YOU KNOW ?

The Black Plague and the Secret of 4 Thieves Oil

As the bubonic plague decimated Europe in the year 1413, four thieves were captured and charged with robbing the dead and dying victims. When the thieves were tried, the magistrate offered leniency if they would reveal how they resisted contracting the infection as they performed their gruesome acts. They explained that they were perfumers and spice traders and told of a special concoction of aromatic herbs, including cloves and rosemary, that they rubbed on their hands, ears, and temples.

The proprietary Thieves oil blend was created based on research into the concoction used by the thieves of the 15th century. In 1997, studies conducted at Weber State University showed it to have a 99.96% success rate against airborne bacteria. The bacteria cultures were sprayed in an enclosed area, and Thieves oil blend was diffused for a given amount of time.

HELLO


I JUST FINISHED MAKING A FEW JARS OF MY FANTASTIC CREAM DEO . ALL FRESH , ALL SOFT , ALL NATURAL WITH ORGANIC ESSENTIAL OILS . 100% EFFECTIVE . 100% SAFE .


NEW SCENTS AVAILABLE NOW !!!!



ALICE : Unscented

SWEDEN : Lemon and Peppermint

CIGALES : Lavender from Grasse (South of France ) and pure Honey

KIN : Orange and Amber

$10 the jar of 0.7 Oz (20 ml) , that will last for up to 3 months !!!!

NEW NEW NEW !!!!

LOULOU : Lemongrass and Thieves

REQUEST YOUR FREE SAMPLE TODAY !

Tuesday, March 30, 2010

DE NAHIMA A .

Coucou Pascale !

Merci pour l'invit'... Je viens de jeter un coup d'oeil au blog: comme je te l'ai dit, j'adhère complètement à ce type de produits! Depuis le temps que je cherchais un déo bio ET efficace! Merci! Je viens de jeter mon ancien déo plein d'alu à la poubelle et je n'ai plus que le tiens dans mon sac, il me suit partout! :)
Je viens de te faire de la pub à tous mes contacts sur Facebook et je pense que je vais trouver beaucoup d'adeptes parmi eux, je te tiens au courant!
Passe un bon week-end Pascale! bisous, Nahima.

Tuesday, March 23, 2010

Choosing safety is the answer .

1. Deodorants often contain parabens, linked to cancer.
2. They often contain antiperspirants with aluminum. It is a neurotoxin and clogs the pores of your sweat glands.
Keeping in mind that most of the toxins from your breasts are going to the armpit to be eliminated, do you think, that that it is a good idea to clog the pores and prevent toxins from your breast to be released?

Let me ask you a question: why do we always have a biopsy and check histology of the breast lesions and cancers, but in clinical practice we never check their toxicology? I think you know why. Because if we do it we would know which toxins may be responsible for cancer.

CHOOSE YOUR SMELL LIKE A GREEN SPIRIT SCENT !!!

All the scents available are a 100% subtle yet elaborate mix of organically produced essential oils , to guarantee that only the best is offer to you .
The rich and smooth cream comes in a beautiful and elegant 1.5 oz jar and lasts to up to 4 months of daily usage .


ALREADY AVAILABLE NOW

- Alice : unscented

- Kin : Sensual Amber oil and a zest of green orange

- Sweden : A refreshing hint of Mint oil with zesty lemon

- Cigales : made from Lavender oil from Grasse and pure honey .

ORDER YOUR FREE SAMPLE TODAY !!!

COMING SOON ? Fresh and flowery new scents to celebrate Spring !


Monday, March 22, 2010

Smell Like a Green spirit ! New line of 100% organic home made deodorant coming soon

About DEO BY POMA


Human perspiration is largely odorless until it is fermented by bacteries . The human underarm is among the most consistently warm areas on the surface of the human body , and sweat glands provide moisture, which when excreted, has a vital cooling effect .

But few know the health hazards present in the everyday underarm cosmetic. Beyond the synthetic fragrances and toxic ingredients found in most personal care products, antiperspirant and deodorant are loaded with aluminum compounds that have been linked to Alzheimer's disease and brain disorders, respiratory disorders, and possibly cancer.
Many of us think that antiperspirants and deodorants are the same thing . They simply are not .


WHAT IS THE DIFFERENCE ?

The antiperspirant :

Antiperspirants work by clogging , closing , or blocking the pores with powerful astringents such as Aluminum salts so that they cannot release sweat.


The deodorants :

Deodorants work by neutralizing the smell of the sweat and by antiseptic action against bacteria. Deodorants are preferable because they don’t interfere with sweating .

What is Aluminum?

Aluminum is one of the most common elements in the environment and the world's most common metal. It is used in cans and aluminum foil, as lightweight sheet metal in airplanes and other machinery, in electrical wiring - and in personal care products such as underarm deodorant and antiperspirant. Aluminum oxide, also present in deodorants, is often used as a coating and is the major compound in rubies and sapphires.


Aluminum compounds or aluminum salts, such as aluminum oxide (Al2O3), are key ingredients in almost every antiperspirant . They are powerful astringents that close pores, stopping sweat and odor from escaping the body.

Antiperspirants may leave the outside of the body smelling fresh and clean – but inside, the toxins that would have escaped the body in the sweat are now trapped inside . For this reason, antiperspirants have been linked to problems with the sweat glands and lymph glands in and around the underarms.

Why a natural home made deodorant ?

About 10 years ago I read a report in a magazine about the danger of the industrial deodorants and antiperspirants that freaked me out .
I made some researches to find a natural alternative to keeping myself fresh and odors free .
After trying with more or less luck all that was available in the market , I finally opted for the basic clear stone deodorant for a couple of years . But still, something was missing to make me totally satisfied , it is then that I contemplated to make my own deodorant !

After months of researches , while vacationing in the South of France , I came across a wonderful old recipe of a creme which carefully selected ingredients not only keep me fresh and smelling delicious , but also keep my underarms skin soft and moisturized .

After happily testing the cream on myself for the past 3 years , I wanted to share this cream with my friends and family .
The enthusiasm is such that I thought about extended this goodness to everyone around me .
And it is how DEO by Pascale Poma was born !
Just like before , it is 100% organically and "kitchen" produced by myself .

Why a cream ?

Well , simply because the recipe came like that to me , but I also came up to realize that it is a very convenient and natural way to be in contact with our armpits , everyday . By doing so , we can detect any change , quickly . Could it be that in the quest to finding a natural response to the very ingredients possibly involved in breast and glands cancers as well as Parkinson disease , ingredients massively found in the traditional deodorants , that we also found a way to if not , avoid cancer altogether , find about it at an early stage...

My products are made with a whole lot of love, and the purest ingredients available , hand conditioned in small cute packagings that you can return to me for refills!

Whatever one can do to contribute in a way , or another to a safer , softer , cleaner world , should be done .

To find out more about DEO by Pascale Poma , please send me an email to deo.bypoma@gmail.com or call me at 212-662-1155 .


Pascale